Nike is using a vast amount of athletes to try to convince consumer to buy their product because Nike shoes make you faster in some sort of way. It kind of sounds like me when I was a child and believe that my new shoes that my parents bought me made me faster somehow or someway. Everyone is being targeted in the Nike commercial I watched and it is pretty convincing.
Which Jeff Jarvis concept did you find most innovative? I found the concept of advertisers connecting with their customers most innovative because customers are the voice of the brands. If the brands let their customers have a word about how they should be producing a new product that will be coming out soon then that makes the customer satisfied and having good customer service is number one.
I had a similar experience at work. Where I use to work there was a sheet of paper with feedback on it from customers. One day, a co-worker of mine guided a customer to a computer to put in a good word for me on the feedback paper because she was satisfied with my customer service. I believe that having good customer service is number one for any brand or company in today's society. Although, there are some companies that don't have good customer service and those company ratings start declining and taking affect.
Topic 2
Ad #1:
Ad #1:
In the link above is an ad about Barclay Premier League (BPL), which is a soccer league in the country of England. The league is very popular and it has been said it's the best league in the world. A famous player name Thierry Henry starts the ad by saying he was asked "Thierry is this the best league?" and with a smile on his face he says to the camera "let me get back to you." Then the ad begins with Thierry walking through special moments in the BPL and he also explains a tad bit of info or gives phrases of each special moment. Once it comes to the end of the commercial, Thierry says "And that is why my friends, this is the best league ing the world." At the end of the commercial the television of sports channel name is showed "Sky Sports" saying that the BPL and Sky Sports are 23 years and counting.
This ad targets soccer fans all over the world who should watch the BPL through Sky Sports. Although they do broadcast American Football, Rugby, Formula Racing, and etc. It is pretty convincing because some people struggle to watch smooth live streaming games and i know the struggle because I am one of those people.
SkySports tries to get more viewers by having celebrities in their commercial and i myself do believe is it convincing because any sport you watch, their will be specials moments that big sport fans cannot miss. This ad has a famous-person testimonial. The techniques that were used were convincing the audience to watch any sport through their channel and it was also a narrative. Every scene in the ad was a moment where teams won a match or trophy or were "Invincible."
Ad #2:
The new coke advertisement of 1985 wasn't a good ad. It was vague and no point to it except for Bill Cosby just giving his opinion on how good the new coke is. It assumes that in this ad, Coca-Cola went back to their original taste as we know it nowadays because they losing customers and weren't making profit. From the looks of the ad, Bill Cosby at the middle of the video he gave his personal opinion of the coke and that was out of script. Their message is to get more customers to buy their product.
This ad targets everyone in the world that drinks their product. At that time they were really trying to get back up in the rankings to satisfied with the product. I can't say that Coca-Cola is targeting a specific audience because soda is for everyone that wants to consume it.
Coca-Cola uses famous-person testimonial get their audience attention. Nothing else is being done to persuade the audience and this leads to a vague and boring advertisement. The techniques used in the ad wouldn't work because there's not much for audience to go buy the product. Well there are people who would be tempted to buy the product and try it and see if it's actually true about the taste.
This ad targets soccer fans all over the world who should watch the BPL through Sky Sports. Although they do broadcast American Football, Rugby, Formula Racing, and etc. It is pretty convincing because some people struggle to watch smooth live streaming games and i know the struggle because I am one of those people.
SkySports tries to get more viewers by having celebrities in their commercial and i myself do believe is it convincing because any sport you watch, their will be specials moments that big sport fans cannot miss. This ad has a famous-person testimonial. The techniques that were used were convincing the audience to watch any sport through their channel and it was also a narrative. Every scene in the ad was a moment where teams won a match or trophy or were "Invincible."
Ad #2:
The new coke advertisement of 1985 wasn't a good ad. It was vague and no point to it except for Bill Cosby just giving his opinion on how good the new coke is. It assumes that in this ad, Coca-Cola went back to their original taste as we know it nowadays because they losing customers and weren't making profit. From the looks of the ad, Bill Cosby at the middle of the video he gave his personal opinion of the coke and that was out of script. Their message is to get more customers to buy their product.
This ad targets everyone in the world that drinks their product. At that time they were really trying to get back up in the rankings to satisfied with the product. I can't say that Coca-Cola is targeting a specific audience because soda is for everyone that wants to consume it.
Coca-Cola uses famous-person testimonial get their audience attention. Nothing else is being done to persuade the audience and this leads to a vague and boring advertisement. The techniques used in the ad wouldn't work because there's not much for audience to go buy the product. Well there are people who would be tempted to buy the product and try it and see if it's actually true about the taste.
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