Blog Project #1

   Nike....just saying the word makes it sound interesting enough to catch the audiences attention.The first campaign ad begins with a vast amount of teenagers walking up to each other. Making two teams then two teenagers begin to talking to each other about who stays on the pitch and one teenager says "winner stays on?" and the other teenager says "winner stays on lads!?" and so it begins. Then the music of the video starts increasing volume getting the attention of the audience. At the same moment the music is playing, one by one each person names the Football player they become once the ball gets to them. In one of the scenes a teenager says "Iniesto" then he gets converted into a mailman name Iniesto but he misnamed the FC Barcelona player name Andres Iniesta. After the first goal of the video goes in then the format of the ad changes from an old crappy bumpy soccer field in a small town to a big nice stadium filled with fans, TV broadcasters, and commentators. People keep naming professional football players and the ad continues with FC Barcelona striker: Neymar scoring a goal for his team and the game ends up being tied 1-1. The game continues and FC Barcelona midfielder: Andres Iniesta scores making it 2-1. Following Iniesta was Manchester United striker: Wayne Rooney making the scores even, which made it 2-2. Further in the ad, Paris Saint-Germain F.C (PSG) striker Zlatan Ibrahimovic being fouled and he takes the free kick which resulted Zlatan hitting former Juventus F.C midfielder: Andrea Pirlo getting hit in the face. In the last scene, a teenager that hasn't yet become a football player gets slide tackled by PSG defender: David Luiz and it's a penalty. Real Madrid F.C winger: Cristiano Ronaldo sets up to take the penalty but the same teenager that got fouled asked Cristiano if he could shoot it and Cristiano stepped away to let the teenager shoot. The Stadium was quiet like a school library, fans were off their seats especially the fans watching on tv. He then shoot and goalkeeper dives to his right and the teenager takes a chip shot and wins the game.
   In the second video it shows the creator of the new robots that will take over human soccer players because the creator thinks humans players take too many risks. He believes it's time to change the culture of soccer and start scoring more and miss less opportunities. Furthermore, the robots start pushing and shoving the humans players and the players start giving in. Soccer started to get boring after that and someone had to do something about it. Along came Ronaldo after robots defeated human. Ronaldo was upset and walked through the streets of Rio de Janeiro, Brazil. He walked past a lonely restaurant and sees that the creator of the robots was being interview about the "originals" and he said "who cares." Ronaldo then brought all the players together and motivated them to play against the robot and take risks which is the number one thing that the robots don't have. The video then ends with the human players destroying the robots and the deal between the robots and the humans was; whoever wins stays and whoever loses leaves for good.

   The large majority of these actors in the first video are professional football players that play in Europe and very popular in the football world. The following actors are David Luiz, Neymar, Zlatan Ibrahimovic, Cristiano Ronaldo, Wayne Rooney, Gonzalo Higuain, Andrea Pirlo, Thibaut Courtois, Eden Hazard, Andres Iniesta, Gerard Pique, Mario Gotze, Thiago Silva, and the all american Tim Howard. They were also accompanied by other athletes and a model which are Irina Shayk, Kobe Bryant, Jon Jones, Anderson Silva, and of course the Incredible Hulk. In the second video it also includes Franck Ribery and the original Ronaldo and also Lebron James. This campaign ad began running during and before the months of 2014 FIFA World Cup.
   
   Using famous-person testimonial is a big factor in this campaign ad. Nike used famous soccer players to get people's attention and to have them watch the 2014 FIFA World Cup and buy the new cleats and national jerseys that players were wearing. It means to me it's just more money for the tv companies that broadcasted the games live. This campaign ad incorporates an association principle and one example is when the teenagers turn to professional football players which in real life that doesn't instantly happen.
   
   After watching the ad, it was something different that I haven't seen before. It was very entertaining and there's nothing similar to it that I've seen. The only example I can think of is the ad "Last Game" by Nike but that ad began to run after this ad. The second ad shows people that football is never a perfect game no matter how good the opposition team is, there are can always be and upset. That's why this campaign sends a strong message to everyone saying "Risk Everything" basically never give up nor give in. Nike just wants people to buy their products that they over price but are good products overall.

   Both lengths of each ad is more than four minutes long, which these videos wouldn't be aired on TV. They would be uploaded on Youtube or would be shared all through social media. There were short clips of the videos on TV to get people to search for the video online through Youtube and to get more viewers and subscribers on their channel. On Youtube, Nike's world cup videos combine had more than one hundred million viewers and the "Risk Everything" campaign engaged over twenty million people worldwide. The campaign is currently not active because it has been over a year that the videos were uploaded but from time to time it sometimes pops up in social media. Nike still has the videos on Youtube for whenever someone wants to go back watch them again. The creators of this campaign is Wieden and Kennedy, which they are located in Portland, Oregon. The song that plays in both ads is Miss Alissa by Eagles Of Death Metal. In one of the videos it shows perfect Lebron James and how the real one is now not playing basketball anymore.

   It's pretty obvious that this ad doesn't stereotype anyone. Football is for anyone simple as that. This Nike campaign targets the people who know and watch football around the world but the down side of it is that there are people who simply don't watch football. It is memorable because naming a professional athlete and becoming that athlete isn't found to be true but the ad bring it to live. It did connect well with the audience because it used based live famous athletes, which catches people's attention. After the release of the Risk Everything campaign, it starting to irritate people of social media. It was all over the internet and people were sharing it left and right but for me it was still amusing to watch besides being irritated by them. The "Risk Everything" campaign got plenty of good reviews, according to Mark Fidelman "Nike is Dominating The World Cup -- Here's Why" he explains that Nike is pretty clever on the risk everything campaign is amazing how ads evolve and Nike pushed the limits on the campaign to get more audience to watch the World Cup. The ad promotes new cleats that haven't came out yet and it persuades demanders to buy the new product once it's released. I would recommend it if they were interested in soccer. In the second ad, it just promotes the jerseys the players wear and how cool it would be if you wore them and play like the pros.
   In the second ad called "The Last game" Tim Nudd is describing the animated video crazy amazing. He talks about how Nike took this campaign a step further than what people expected. Nudd said that the "players might seem bird-like at time" but the ad is very good and the attractiveness is high. Melissa Thompson, the editor of "Nike Releases Awesome Animated Film THE LAST GAME Ahead Of FIFA World Cup; Features Cristiano Ronaldo, Wayne Rooney" implies that it is a very good Nike ad and it has a strong message. Thompson quotes Nike's Chief Marketing Officer Davide Grasso about how the ad send a strong message to every football fan in the world.
 
   I learned that companies will be creative as hell just to get you attention and money so you can hopefully buy the product they're promote. By the way, the soccer cleats Nike was promoting were the ones on the right (red/orange) and the ones below (lime green). Oh and they're very sneaky on sending you the message depending what ads you look at. Of course advertisers are willing to pay a celebrity big bucks just to help the company promote a new product. What surprised me was the advertising of these two cleats right next to each other. I noticed it after watch the ad several times.