Friday, October 30, 2015

Blog Forum #5

    Freedom of expression allows us to express our feelings in any way possible. Anyone is able to express why they're sad or happy in any type of media or give their opinion. There are always people that are going to say what they think about your opinion and sometimes end up in arguments. We can say whatever we want unless we say there's going to be a bomb threat at school then police will be called to make sure there's nothing and the person who said about the bomb threat would probably be suspended or expelled or be confiscated for anymore threats around the area. There's a certain point where some of these expressions are not allowed

   Measure 88 is a bill that would give undocumented people driver licenses in Oregon. The undocumented people would have to provide proof of residence in Oregon for more than one year and provide proof of identity and date of birth. If they were to get driver licenses, it wouldn't allow them to use it as identification for air travel, citizenship, and registration to vote. Once it was coming close to November 4, 2014, people around Oregon began to discriminate undocumented humans in Oregon through social media. I read several comments on Facebook about Measure 88 and it just lit me up and I couldn't really do much about it because it's freedom of speech and expression. There was a big chunk of racist comments saying "Go back to Mexico! You stupid s#*%k!" words like that are really hurtful and nobody can't do anything about it. The First Amendment gives a lot of protection towards nice or harmful words. People were discriminating each other like usually but this time it was worse because it was November 4, 2014 and it was a big day for undocumented immigrants to find out they were going to get driver licenses or not. By mid-day everyone in Oregon had heard the news and it was devastating for the undocumented human beings. This meant they weren't getting driver licenses and to continue their daily lives driving to work and taking their kids to school without their driver license and insurance.

   RiP! A Remix Manifesto was a good documentary and it makes me upset that nowadays people try to have full custody of a song, movie, or book. So if someone tries to copy a little piece of it then they charge quadruple the money and rip the other person off really bad because they own that particular item. I find the Mickey mouse character absurd, after watching the documentary, Disney copied and pasted the mouse character from steamboat willie. It's ridiculous that now we have to ask permission for everything we want to do. Later on were going have to ask permission to breathe and nobody wants that to happen. When humanity first came to this world, were we charged to come into this world? No....then why we shouldn't charge for every little thing.

   In the documentary it explains in some scenes that they cannot play the mash up of Girltalk because of copyright policies, so instead they play a soft sound instrument in the background. Recently, R&B artist Akon said that he will release his future music albums through his own app called "Stadium" which Akon is about to release his first albums in seven years. The downside of that for other people that occasionally listen to Akon is that they won't be ale to listen to his new album through Spotify or Pandora and it won't be in store either.

Topic #2.
 
   Awesome post! I'm not a huge fan of the show but if there's nothing else to watch, I'll watch South park. One of my roommates was watching this on Hulu and I sat down and watched it with him. It was funny
when the mayor had to make all of the yelpers feel special because of the gold badge and revenue from the business people was pretty nasty but well deserved.
South Park has always been a great shows from what I've heard and the episodes I've seen are funny and entertaining. I never knew that every episode was based on past live events and converts the events into comedy and acknowledging that the world around us can be cruel.
You might want to consider watching the new episode of South Park today as of Oct, 30, 2015. Read this as well
http://www.ew.com/article/2015/10/22/best-south-park-season

Friday, October 23, 2015

Blog Project #1


   Nike....just saying the word makes it sound interesting enough to catch the audiences attention.The first campaign ad begins with a vast amount of teenagers walking up to each other. Making two teams then two teenagers begin to talking to each other about who stays on the pitch and one teenager says "winner stays on?" and the other teenager says "winner stays on lads!?" and so it begins. Then the music of the video starts increasing volume getting the attention of the audience. At the same moment the music is playing, one by one each person names the Football player they become once the ball gets to them. In one of the scenes a teenager says "Iniesto" then he gets converted into a mailman name Iniesto but he misnamed the FC Barcelona player name Andres Iniesta. After the first goal of the video goes in then the format of the ad changes from an old crappy bumpy soccer field in a small town to a big nice stadium filled with fans, TV broadcasters, and commentators. People keep naming professional football players and the ad continues with FC Barcelona striker: Neymar scoring a goal for his team and the game ends up being tied 1-1. The game continues and FC Barcelona midfielder: Andres Iniesta scores making it 2-1. Following Iniesta was Manchester United striker: Wayne Rooney making the scores even, which made it 2-2. Further in the ad, Paris Saint-Germain F.C (PSG) striker Zlatan Ibrahimovic being fouled and he takes the free kick which resulted Zlatan hitting former Juventus F.C midfielder: Andrea Pirlo getting hit in the face. In the last scene, a teenager that hasn't yet become a football player gets slide tackled by PSG defender: David Luiz and it's a penalty. Real Madrid F.C winger: Cristiano Ronaldo sets up to take the penalty but the same teenager that got fouled asked Cristiano if he could shoot it and Cristiano stepped away to let the teenager shoot. The Stadium was quiet like a school library, fans were off their seats especially the fans watching on tv. He then shoot and goalkeeper dives to his right and the teenager takes a chip shot and wins the game.
   In the second video it shows the creator of the new robots that will take over human soccer players because the creator thinks humans players take too many risks. He believes it's time to change the culture of soccer and start scoring more and miss less opportunities. Furthermore, the robots start pushing and shoving the humans players and the players start giving in. Soccer started to get boring after that and someone had to do something about it. Along came Ronaldo after robots defeated human. Ronaldo was upset and walked through the streets of Rio de Janeiro, Brazil. He walked past a lonely restaurant and sees that the creator of the robots was being interview about the "originals" and he said "who cares." Ronaldo then brought all the players together and motivated them to play against the robot and take risks which is the number one thing that the robots don't have. The video then ends with the human players destroying the robots and the deal between the robots and the humans was; whoever wins stays and whoever loses leaves for good.

   The large majority of these actors in the first video are professional football players that play in Europe and very popular in the football world. The following actors are David Luiz, Neymar, Zlatan Ibrahimovic, Cristiano Ronaldo, Wayne Rooney, Gonzalo Higuain, Andrea Pirlo, Thibaut Courtois, Eden Hazard, Andres Iniesta, Gerard Pique, Mario Gotze, Thiago Silva, and the all american Tim Howard. They were also accompanied by other athletes and a model which are Irina Shayk, Kobe Bryant, Jon Jones, Anderson Silva, and of course the Incredible Hulk. In the second video it also includes Franck Ribery and the original Ronaldo and also Lebron James. This campaign ad began running during and before the months of 2014 FIFA World Cup.
   

   Using famous-person testimonial is a big factor in this campaign ad. Nike used famous soccer players to get people's attention and to have them watch the 2014 FIFA World Cup and buy the new cleats and national jerseys that players were wearing. It means to me it's just more money for the tv companies that broadcasted the games live. This campaign ad incorporates an association principle and one example is when the teenagers turn to professional football players which in real life that doesn't instantly happen.
   

   After watching the ad, it was something different that I haven't seen before. It was very entertaining and there's nothing similar to it that I've seen. The only example I can think of is the ad "Last Game" by Nike but that ad began to run after this ad. The second ad shows people that football is never a perfect game no matter how good the opposition team is, there are can always be and upset. That's why this campaign sends a strong message to everyone saying "Risk Everything" basically never give up nor give in. Nike just wants people to buy their products that they over price but are good products overall.

   Both lengths of each ad is more than four minutes long, which these videos wouldn't be aired on TV. They would be uploaded on Youtube or would be shared all through social media. There were short clips of the videos on TV to get people to search for the video online through Youtube and to get more viewers and subscribers on their channel. On Youtube, Nike's world cup videos combine had more than one hundred million viewers and the "Risk Everything" campaign engaged over twenty million people worldwide. The campaign is currently not active because it has been over a year that the videos were uploaded but from time to time it sometimes pops up in social media. Nike still has the videos on Youtube for whenever someone wants to go back watch them again. The creators of this campaign is Wieden and Kennedy, which they are located in Portland, Oregon. The song that plays in both ads is Miss Alissa by Eagles Of Death Metal. In one of the videos it shows perfect Lebron James and how the real one is now not playing basketball anymore.

   It's pretty obvious that this ad doesn't stereotype anyone. Football is for anyone simple as that. This Nike campaign targets the people who know and watch football around the world but the down side of it is that there are people who simply don't watch football. It is memorable because naming a professional athlete and becoming that athlete isn't found to be true but the ad bring it to live. It did connect well with the audience because it used based live famous athletes, which catches people's attention. After the release of the Risk Everything campaign, it starting to irritate people of social media. It was all over the internet and people were sharing it left and right but for me it was still amusing to watch besides being irritated by them. The "Risk Everything" campaign got plenty of good reviews, according to Mark Fidelman "Nike is Dominating The World Cup -- Here's Why" he explains that Nike is pretty clever on the risk everything campaign is amazing how ads evolve and Nike pushed the limits on the campaign to get more audience to watch the World Cup. The ad promotes new cleats that haven't came out yet and it persuades demanders to buy the new product once it's released. I would recommend it if they were interested in soccer. In the second ad, it just promotes the jerseys the players wear and how cool it would be if you wore them and play like the pros.
   In the second ad called "The Last game" Tim Nudd is describing the animated video crazy amazing. He talks about how Nike took this campaign a step further than what people expected. Nudd said that the "players might seem bird-like at time" but the ad is very good and the attractiveness is high. Melissa Thompson, the editor of "Nike Releases Awesome Animated Film THE LAST GAME Ahead Of FIFA World Cup; Features Cristiano Ronaldo, Wayne Rooney" implies that it is a very good Nike ad and it has a strong message. Thompson quotes Nike's Chief Marketing Officer Davide Grasso about how the ad send a strong message to every football fan in the world.
 
   I learned that companies will be creative as hell just to get you attention and money so you can hopefully buy the product they're promote. By the way, the soccer cleats Nike was promoting were the ones on the right (red/orange) and the ones below (lime green). Oh and they're very sneaky on sending you the message depending what ads you look at. Of course advertisers are willing to pay a celebrity big bucks just to help the company promote a new product. What surprised me was the advertising of these two cleats right next to each other. I noticed it after watch the ad several times.

Tuesday, October 13, 2015

Week 3 BLOG!

Topic 1


   Nike is using a vast amount of athletes to try to convince consumer to buy their product because Nike shoes make you faster in some sort of way. It kind of sounds like me when I was a child and believe that my new shoes that my parents bought me made me faster somehow or someway. Everyone is being targeted in the Nike commercial I watched and it is pretty convincing.

   Which Jeff Jarvis concept did you find most innovative? I found the concept of advertisers connecting with their customers most innovative because customers are the voice of the brands. If the brands let their customers have a word about how they should be producing a new product that will be coming out soon then that makes the customer satisfied and having good customer service is number one.

   I had a similar experience at work. Where I use to work there was a sheet of paper with feedback on it from customers. One day, a co-worker of mine guided a customer to a computer to put in a good word for me on the feedback paper because she was satisfied with my customer service. I believe that having good customer service is number one for any brand or company in today's society. Although, there are some companies that don't have good customer service and those company ratings start declining and taking affect.

Topic 2

Ad #1:

            
   In the link above is an ad about Barclay Premier League (BPL), which is a soccer league in the country of England. The league is very popular and it has been said it's the best league in the world. A famous player name Thierry Henry starts the ad by saying he was asked "Thierry is this the best league?" and with a smile on his face he says to the camera "let me get back to you." Then the ad begins with Thierry walking through special moments in the BPL and he also explains a tad bit of info or gives phrases of each special moment. Once it comes to the end of the commercial, Thierry says "And that is why my friends, this is the best league ing the world." At the end of the commercial the television of sports channel name is showed "Sky Sports" saying that the BPL and Sky Sports are 23 years and counting.

   This ad targets soccer fans all over the world who should watch the BPL through Sky Sports. Although they do broadcast American Football, Rugby, Formula Racing, and etc. It is pretty convincing because some people struggle to watch smooth live streaming games and i know the struggle because I am one of those people.

   SkySports tries to get more viewers by having celebrities in their commercial and i myself do believe is it convincing because any sport you watch, their will be specials moments that big sport fans cannot miss. This ad has a famous-person testimonial. The techniques that were used were convincing the audience to watch any sport through their channel and it was also a narrative. Every scene in the ad was a moment where teams won a match or trophy or were "Invincible."

Ad #2:



   The new coke advertisement of 1985 wasn't a good ad. It was vague and no point to it except for Bill Cosby just giving his opinion on how good the new coke is. It assumes that in this ad, Coca-Cola went back to their original taste as we know it nowadays because they losing customers and weren't making profit. From the looks of the ad, Bill Cosby at the middle of the video he gave his personal opinion of the coke and that was out of script. Their message is to get more customers to buy their product.

   This ad targets everyone in the world that drinks their product. At that time they were really trying to get back up in the rankings to satisfied with the product. I can't say that Coca-Cola is targeting a specific audience because soda is for everyone that wants to consume it.

   Coca-Cola uses famous-person testimonial get their audience attention. Nothing else is being done to persuade the audience and this leads to a vague and boring advertisement. The techniques used in the ad wouldn't work because there's not much for audience to go buy the product. Well there are people who would be tempted to buy the product and try it and see if it's actually true about the taste.
   

Wednesday, October 7, 2015

Twitter/WWGD


The three people/organizations i follow on twitter are @Oregonian, @ChelseaFC, and @CNN. the reason why i follow the Oregonian is because i like to know what's happening in Oregon. ChelseaFC i following it because it's my favorite soccer team and i am passionate about soccer. CCN keeps me up to date with conflicts around the world.

My favorite tweet was back in 2012 when @ChelseaFC won their first ever champions league trophy. It was a game that made people jump off their seats and it was a too close of a game but there always has to be a winner and a loser. It stood out for me because it was a very special moment to be alive and i actually watched the whole game.

I believe that we don't need these social medias but people invented them for a reason and they get money out of it. There are people who become anti-social and relay on social media a lot, leaving them friendless. We don't necessarily need social media but nobody ain't going to deny not using them. I often use Facebook and hardly use snapchat and Instagram. I find Facebook more useful for me because i get to connect with family that live far away.



I find the phrase "Media companies are conglomerating" compelling because recently one company is buying another company. That same company keeps buying other companies and expanding because they just can't make money themselves. It's interesting that this happens since having more money means you can buy whatever you would like.

This doesn't really relate to my life but it does relate to my surrounding in the world. Like i mention in the above paragraph about one company buying another.

People watch junk? I agree that we all do watch junk. For example, i watch youtube videos about pranking people and it's hilarious but it's junk. Everyone watches junk on the internet. Watching tv is junk but everyone does it and enjoys it.